The
PG Department of Commerce and Management organised a workshop on women
Entrepreneurship Development Programme ENPRENDIA Co-funded by Erasmus and
initiative by European Union. The guests for the day was Dr. Narinder Garcha
,Assistant Dean, Lovely Professional University and Dr. Rohit Vij, Asisistant
Professor, Division of Entrepreneurship, LPU Phagwara. The lecture was
conducted on 6th March in the Smart Room. The session started with a green
welcome by Madam Mrs. Alka Sharma, Head, Department Of Commerce. Two areas were
focused upon i.e. Education Awareness and the use of technology. Mr.Garcha
discussed the problems faced by women in intiating their own venture(s).
Mr.Rohit Vij gave a Comprehensive view of Design Thinking and key areas for
start up and Eco System. He discussed
as to what techniques of start up(s) one could follow to make one’s business
idea better than the others. He discussed 8 different ways of making the
product marketable like Combine, Reverse, Eliminate, Adjust, Divide,
Substitute, Utilize and Modify. He interpolated the techniques with examples.
It was a participative as well as informative workshop. Vote of thanks was
presented by Mrs. Shikha Puri, Incharge of commerce club. Principal Dr. Kiran
Arora applauded the efforts of the department for arranging such workshops.