Webinar on ‘Importance of Intellectual Property, Trademarks and Brand in Today's Tech Savy Environment’

 

The PG Department of Commerce and Management organised a Webinar on ‘Importance of Intellectual Property, Trademarks and Brand in Today's Tech Savy Environment’ on 5th February 2024 (Monday).  The resource person for the webinar was Counsel Mr. Shivakumara R., Intellectual Property, John Deere India, Pune. The objective of this event was to give essentials of Intellectual Property, Trademarks and Brand and make the students more aware in terms of importance of these intangible assets in present times. The webinar was conducted via google meet.

Mrs. Shikha Puri, Dean, Commerce Club, introduced the Eminent Speaker and welcomed him. The honourable speaker explained the concept and meaning of Intellectual Property, Trademarks and Brand. He also mentioned that Intellectual property is generally characterized as non-physical property that is the product of original thought. Further, he explained about various intellectual property rights , IPRS and various  provisions of law  attached to it

He cited various examples of product names, product packaging, slogans, designs, bottle designs, logos, trade dress, any and all copyrights and copyrightable works, any and all product formulas, recipes, formulations and blends , artistic works etc.

A complete knowledge about the difference between these Intellectual Property, Trademarks and Brand was given.

Advantages of IPR and Challenges involved were also vividly discussed. How technology is helping in creating awareness about IPRs at the same time, technology also providing easy access for plagiarism and infringement etc was a cause for concern.

Valid Questions were raised by the students and they were satisfactorily answered by the resource person. Mrs. Alka Sharma, Head, PG Department of Commerce & Management took the opportunity to thank the honourable resource person.Total 92 participants attended this webinar including students and faculty members of Commerce and Management department. It was a knowledgeable session that gave guidance and deep insights about Intellectual Property, Trademarks and Brand in Today's Tech Savy Environment.